Elegant Themes Affiliate Program – How To Make Money With It

Fifty percent commissions on every sale. That’s what you’ll pocket when you promote Elegant Themes through their affiliate program. We’re talking about the company behind Divi, the world’s most popular WordPress theme and page builder with nearly 1 million customers worldwide. If you’ve been looking for a WordPress affiliate program that actually pays well and converts, this might be exactly what you need. Let me show you how people are earning consistent commissions with this program and how you can do the same.

Quick Program Stats

💰 Commission: 50% per sale + renewals
🍪 Cookie Duration: 180 days (6 months)
💳 Payment Terms: Monthly via PayPal
💵 Minimum Payout: $200
🎯 Average Product Price: $89-$249 annually
⏱️ Commission Per Sale: $44.50 – $124.50

Why the Elegant Themes Affiliate Program Actually Works

Here’s the thing about WordPress affiliate programs. Most of them pay terrible commissions or promote products nobody wants. Elegant Themes is different, and the math tells the story.

Their flagship product Divi starts at $89 per year. At 50% commission, that’s $44.50 in your pocket for a single sale. But here’s where it gets interesting. Divi also offers a lifetime plan at $249. Promote that version, and you’re looking at $124.50 per conversion. Even better, you earn 50% on renewals too, which means recurring income without additional work.

Let’s do some quick math. If you send just 20 sales per month at the annual plan rate, that’s $890 monthly. Hit 50 sales, and you’re at $2,225. The beauty of WordPress themes is that people are actively searching for them every single day. This isn’t some obscure product you need to convince people they need.

The 180-day cookie duration is honestly one of the best in the WordPress space. Most affiliate programs give you 30 or maybe 60 days. Elegant Themes gives you six months, which means if someone clicks your link today but doesn’t buy until three months from now, you still get paid.

Who’s Already Buying Divi (And Why That Matters)

Understanding your audience is everything in affiliate marketing. The people buying Elegant Themes products fall into pretty clear categories, and knowing this helps you target your promotions effectively.

First, you’ve got WordPress developers and designers who build websites for clients. These folks need reliable, flexible themes they can customize quickly. Divi’s drag-and-drop builder saves them hours of coding time, which directly translates to more money in their pockets. When you’re promoting to this audience, focus on time savings and client satisfaction.

Then there are small business owners building their own sites. They don’t know code, they don’t want to learn code, and they just need something that works and looks professional. Divi solves this problem completely. Your angle here is simplicity and professional results without hiring a developer.

Bloggers and content creators make up another huge segment. They want their sites to look good and load fast without dealing with technical headaches. The SEO benefits and mobile responsiveness of Divi themes resonate strongly with this group.

The conversion psychology here is simple. These aren’t people you need to convince they need a WordPress theme. They’re already in the market. They’re actively searching for solutions. Your job is just to show up in the right places with the right message at the right time.

Your Step-by-Step Promotion Strategy

Getting approved for the Elegant Themes affiliate program is straightforward. Head to their affiliate page, fill out the application, and you’ll typically hear back within a few business days. They want affiliates who have an established web presence, whether that’s a blog, YouTube channel, or active social media following. If you’re brand new with zero online presence, build that first. Create a simple WordPress site reviewing themes or documenting your web design journey. Give them something to evaluate.

Once you’re approved, you’ll get access to your affiliate dashboard where you can generate tracking links and monitor your commissions. The interface is clean and shows you exactly what you need to know, clicks, conversions, and earnings.

Now let’s talk traffic. You’ve got two main paths here, and smart affiliates use both.

The Organic Search Strategy

WordPress theme searches happen thousands of times per day. People type things like “best WordPress themes for blogs,” “Divi theme review,” or “drag and drop WordPress builder” into Google constantly. This is your opportunity.

Start by creating comparison content. Write articles comparing Divi to other popular themes like Astra, GeneratePress, or Elementor. Be honest about the pros and cons. People trust reviews that acknowledge limitations alongside benefits. Your comparison articles should target searches like “Divi vs Elementor” or “Is Divi worth it.”

Tutorial content converts incredibly well too. Create step-by-step guides showing how to build specific types of websites with Divi. Think “How to build a photography portfolio with Divi” or “Creating a restaurant website in Divi.” Include screenshots and actual examples. These tutorials serve two purposes: they provide genuine value and they demonstrate why someone would want to buy Divi.

Don’t forget about problem-solving content. When someone searches “how to add a contact form to WordPress” or “WordPress mobile responsive issues,” you can write solutions that naturally mention Divi as the tool that makes these tasks simple.

The key with SEO is consistency and patience. Publish quality content regularly, focus on genuine helpfulness, and the rankings will come. It might take 3-6 months to start seeing real organic traffic, but once it builds, it keeps flowing.

The Paid Traffic Approach

If you want results faster, paid ads can work beautifully for Elegant Themes. Google Ads targeting WordPress-related searches is the most direct approach. Bid on keywords like “WordPress theme,” “website builder,” or specific problem-related searches like “WordPress theme slow loading.”

Your ad copy should focus on the transformation, not the features. Instead of “Divi has a drag and drop builder,” try “Build professional websites without coding.” Lead people to a landing page that pre-sells Divi before sending them to the Elegant Themes site.

Facebook and Instagram ads can work, but you need to be more creative since people aren’t actively searching for WordPress themes on social media. Target people interested in web design, blogging, entrepreneurship, or specific business niches. Your ad angles should focus on outcomes, showing beautiful website examples and highlighting how easy it is to create them.

YouTube ads are surprisingly underutilized for WordPress products. Create a simple video showing a website being built in real-time with Divi, then run it as a pre-roll ad targeting videos about starting a blog, building a website, or WordPress tutorials.

Budget-wise, start with $10-20 per day if you’re testing. Track everything obsessively. Know your cost per click, your conversion rate, and your earnings per sale. If you’re spending $50 to make a $44.50 commission, you’re losing money. But if you’re spending $20 to make $124.50, you’ve got a money machine you can scale up.

Email Marketing That Actually Converts

If you’re building an email list, and you should be, Elegant Themes promotions can become a consistent income stream. The key is warming people up before hitting them with an affiliate link.

Build a simple email sequence for new subscribers. Day 1 might be a welcome email with a free resource. Day 3 could be a story about how you built your own site. Day 5 might share common WordPress mistakes. Day 7 is where you naturally mention Divi as the solution that solved your website building challenges.

The best email approach isn’t constant selling. It’s providing value consistently with occasional product recommendations that genuinely fit the conversation. Share WordPress tips weekly. When you’ve built trust and helped people, they’re much more likely to use your affiliate link when they’re ready to buy.

Seasonal promotions work great too. Elegant Themes occasionally runs sales. When they do, that’s your cue to email your list with a heads up. Scarcity and urgency are powerful motivators when used authentically.

Creating Landing Pages That Convert

Here’s something most affiliates get wrong. They send traffic directly to the Elegant Themes sales page and hope for the best. Smart affiliates create a bridge page first.

Your landing page should do three things. First, acknowledge the problem. “Building a professional WordPress site usually requires hiring an expensive developer or learning complex code.” Second, introduce the solution. “Unless you use a tool designed specifically for non-coders.” Third, show proof and make it easy to take action.

Include screenshots of sites built with Divi. Embed video walkthroughs if you have them. Add a simple bullet list of key benefits. Then place a clear call to action button that leads to Elegant Themes using your affiliate link.

The bridge page serves another purpose too. You can add retargeting pixels to follow up with visitors who don’t convert immediately. Remember that 180-day cookie? Use it. Set up retargeting campaigns reminding people about Divi over the next few weeks.

Real Challenges You’ll Face (And How to Handle Them)

Let’s be straight about the obstacles here because pretending they don’t exist doesn’t help anyone.

The $200 minimum payout is genuinely high compared to other affiliate programs. If you’re making $44.50 per sale, you need roughly 5 sales before you see any money. For beginners, this can feel discouraging. The solution is focusing on the lifetime plan instead of the annual plan. At $124.50 per commission, you only need 2 sales to hit payout. Alternatively, view this as forced patience. Build real momentum before withdrawing earnings.

The PayPal-only payment method frustrates some affiliates, especially those in countries where PayPal has limitations. Unfortunately, there’s no workaround here. If PayPal doesn’t work in your region, this might not be the program for you. Focus on alternatives like Astra or GeneratePress that offer more payment flexibility.

Competition in the WordPress theme space is intense. Divi reviews and comparisons already saturate search results. This doesn’t mean you can’t succeed, but it does mean you need to find unique angles. Instead of writing the 10,000th “Divi review,” create content like “Building an online course platform with Divi” or “Divi for photographers: Complete setup guide.” Specificity beats generality in crowded markets.

Some affiliates mention difficulty reaching support when issues arise. The dispute process can be slow. Document everything meticulously. Keep screenshots of your clicks and conversions. If there’s ever a discrepancy, having evidence makes resolution much faster.

Who This Program Isn’t For

Being honest here, the Elegant Themes affiliate program isn’t ideal for everyone. If you’re completely brand new to affiliate marketing with zero web presence, start somewhere else first. Build a foundation with lower barrier programs before tackling this one.

If you need quick payouts to cover immediate expenses, that $200 threshold might be too high. Look for programs with no minimum or much lower thresholds so you can access earnings faster as you learn.

If your audience isn’t remotely interested in WordPress, web design, or building websites, don’t force it. Promote products that actually align with what your audience needs.

Advanced Tactics for Experienced Marketers

If you’re already making money with affiliate marketing and want to maximize Elegant Themes commissions, here are some advanced plays.

Create a comprehensive Divi course or membership site. Teach people how to build specific types of websites using Divi. Charge $27-97 for access. Include your affiliate links throughout the course content and in the welcome materials. You’re making money from the course AND the affiliate commissions. Double revenue stream.

Build Divi child themes and sell them. Create specialized designs for specific niches like restaurants, gyms, or photographers. Sell these as premium add-ons for $29-49. Include a note that they require Divi to function, with your affiliate link. People who buy your child theme will need to buy Divi if they don’t have it already.

Offer done-for-you Divi setup services. Charge $297-497 to fully set up someone’s Divi site, including theme installation, initial design, and training. Include the cost of Divi in your package and use your affiliate link to purchase it. You’re getting paid for the service AND earning the affiliate commission.

Partner with web hosting companies. Many hosting companies have affiliate programs too. Create content that recommends specific hosting + Divi combinations. Earn commissions from both the hosting and the theme. A single reader might generate $75 from hosting and $124.50 from Divi.

Making Your First Sales Happen Faster

Theory is great, but you want actual money in your account. Here’s how to shortcut the timeline.

Go where Divi discussions already happen. Join WordPress Facebook groups, Reddit communities like r/Wordpress, and forums like WebmasterWorld. Don’t spam your affiliate links. That gets you banned. Instead, genuinely help people with their WordPress questions. When someone asks about themes or page builders, naturally mention your experience with Divi and offer to share more details via DM. Build relationships first, promote second.

Leverage YouTube smart. You don’t need fancy equipment. Screen record yourself building something in Divi. Narrate what you’re doing. Upload with a title like “Building a business website in 30 minutes with Divi.” Put your affiliate link in the description. These videos can rank quickly and convert well because you’re showing, not just telling.

Tap into existing traffic with guest posting. Find blogs in the WordPress, web design, or small business space that accept guest contributions. Pitch them articles that genuinely help their audience. Include a natural mention of Divi with your affiliate link in the bio or contextually within the article if they allow it.

Answer questions on Quora and Reddit authentically. Search for WordPress theme questions. Provide detailed, helpful answers. Mention Divi when genuinely relevant. Your detailed helpfulness builds authority. People click through to see who gave such a thorough answer, and that’s when they discover your affiliate content.

The Bottom Line

The Elegant Themes affiliate program works if you put in actual effort. That 50% commission structure with recurring payments creates genuine income potential. The 180-day cookie gives you breathing room that most programs don’t offer. The product itself, Divi, is legitimately good and solves real problems for people building WordPress sites.

You’re not going to get rich overnight. Nobody does with affiliate marketing despite what some gurus claim. But if you consistently create helpful content, understand your audience, and show up where people are already looking for WordPress solutions, you can build a reliable income stream promoting Elegant Themes.

Start simple. Get approved. Create one piece of quality content. Drive some traffic to it. Get your first commission. Then repeat that process. Scale what works, abandon what doesn’t.

The affiliates making serious money with this program aren’t doing anything magical. They’re just consistently showing up, providing value, and making it easy for people to click through and buy.

Join the Elegant Themes Affiliate Program and start earning 50% commissions today →