Optinly Affiliate Program: How To Make Money With It
If you’re looking for a recurring commission program that actually pays month after month, Optinly might be your ticket. This email popup builder pays affiliates 30% recurring commissions for every customer you refer. That means one sale today can turn into passive income for an entire year. Sounds good? Let’s break down exactly how to make this work.
Quick Stats
- Commission: 30% recurring (monthly)
- Cookie Duration: 45 days
- Payment Terms: Monthly via PayPal
- Product Price Range: Plans start at $25/month
- Commission Per $25 Sale: $90/year potential
- Best For: Bloggers, website owners, email marketers
What Makes Optinly Worth Promoting
Here’s the thing most affiliates miss about recurring commission programs. You’re not just making money once. You’re building a portfolio of customers that pay you every single month they stay subscribed.
Let’s do some quick math. If you refer just 10 customers on the $25/month plan, that’s $7.50 per customer per month. Over a year, that one batch of referrals brings in $900. Now imagine doing that consistently.
The real beauty? Email marketing tools have high retention rates. Businesses don’t switch popup tools every month. Once they’re set up and converting, they stick around. This means your commissions keep rolling in with minimal ongoing effort.
Optinly targets e-commerce stores and content creators who need to grow their email lists. That’s a massive market. Anyone running a Shopify store or WordPress site is a potential customer. The tool integrates directly with both platforms and offers 80+ ready-to-use templates, which makes the selling point pretty straightforward.
Your Promotion Game Plan
Getting Started With Optinly Affiliates
First things first, you need to join the Optinly affiliate program. The approval process is straightforward. They’re looking for affiliates who already have an audience in the digital marketing, e-commerce, or blogging space.
Once approved, you’ll get access to their affiliate dashboard with your unique tracking links and promotional materials. They provide a marketing toolkit to help you maximize conversions, which is more than most programs offer.
Finding Your Target Audience
Your ideal prospects are website owners who are actively trying to grow their email lists. Think about it – who obsesses over email list growth? E-commerce store owners watching their abandoned cart rates. Bloggers trying to monetize their traffic. Course creators building their audience.
These people are already searching for solutions. They’re typing things like “best popup builder for Shopify” or “how to grow email list on WordPress” into Google right now. Your job is to be there with the answer.
Traffic Strategies That Actually Work
If you’re running a blog in the digital marketing space, SEO content is your goldmine. Write comparison posts like “Optinly vs OptinMonster” or tutorial content like “How to Reduce Cart Abandonment with Popups.” These articles target people actively looking for solutions.
The beauty of affiliate marketing in this niche? Your content provides genuine value while promoting the product. You’re not tricking anyone. You’re showing them how to solve a real problem and recommending a tool that does it.
For paid traffic, Facebook and Instagram ads work well targeting e-commerce store owners and Shopify entrepreneurs. Your angle should focus on increasing conversions and growing email lists, not just “here’s a popup tool.” Show them the outcome, not the features.
Email marketing is another solid channel if you have a list. Send a case study showing how you (or someone else) increased their email signups by X% using smart popups. Include your affiliate link naturally in the context of the story.
Making Your Content Convert
Here’s where most affiliates drop the ball. They write generic reviews that could apply to any software. Don’t do that.
Instead, create specific content that shows the tool in action. Take screenshots of your own popups. Show your conversion rates before and after. Walk through the exact template you used and why it worked. People buy based on specific results, not vague promises.
Your landing pages or review articles should answer the main objections upfront. Yes, popups can be annoying. That’s why Optinly lets you set smart triggers so they’re not obnoxious. Yes, there are free alternatives. But here’s why paying for a proper tool actually increases your revenue.
Include real examples. If you’re promoting to Shopify store owners, show a popup template specifically for abandoned cart recovery. If targeting bloggers, show a content upgrade popup. Specificity sells.
Real-World Implementation
Let’s get practical. Say you’re targeting Shopify store owners. Here’s how you’d approach it.
Create a blog post titled “7 Ways to Recover Abandoned Carts in 2025” or run a YouTube video showing popup strategies. In your content, demonstrate how exit-intent popups can capture email addresses before someone leaves. Show the Optinly interface. Walk through setting up a discount code popup for first-time visitors.
The key is showing the setup process and the results. Don’t just say “Optinly is great for abandoned cart recovery.” Show someone how they’d actually use it, what settings to configure, and what results to expect.
For email marketers targeting other marketers, consider this angle. Write about building your email list and casually mention how you grew your list by X subscribers using strategic popups. Link to Optinly naturally in the context of explaining your strategy.
Social media works too, especially LinkedIn for B2B audiences. Share your own conversion rate increases. Post screenshots of your popup performance. People see real numbers and want to replicate them.
Watch Out For These Challenges
Let’s be honest about a few things. Optinly is a single-product company. They do one thing well, but you’re not promoting a suite of tools. This means your target audience is fairly specific – people who need popup functionality.
The market for popup builders is somewhat saturated. You’re competing against established names like OptinMonster, Sumo, and others. This isn’t necessarily bad news. It just means you need to differentiate your promotion. Focus on Optinly’s specific strengths: the 45-day cookie duration is solid, the 30% recurring commission is competitive, and the tool itself is user-friendly.
Another consideration: not every website needs popups. Some audiences actively dislike them. You’ll need to target people who understand the value of email list building and aren’t scared off by the word “popup.”
The positive side? The 45-day cookie duration gives you decent tracking time. If someone clicks your link and signs up within that window, you get credit. Many programs offer only 30 days or less.
Who Should Promote Optinly
This program makes sense if you’re already creating content for website owners, e-commerce entrepreneurs, or email marketers. If your audience consists of people actively trying to grow their online businesses, Optinly fits naturally into your promotions.
It’s particularly good for beginners in affiliate marketing because the product is straightforward to explain and demonstrate. You don’t need to be a technical expert to show someone how to set up a popup.
The recurring commission structure is perfect if you’re thinking long-term. You’re building passive income streams with each referral rather than chasing one-time payouts.
Getting Your First Commission
Start simple. If you have a website or blog, write one solid piece of content about email list building or popup strategies. Include your Optinly affiliate link naturally in the context. Promote that content through your existing channels – email list, social media, whatever you’ve got.
The goal isn’t to make thousands overnight. It’s to get that first referral, see how the tracking works, and understand what content resonates with your audience. Then scale what works.
Remember, with recurring commissions, your income compounds. Ten referrals this month, ten next month – suddenly you’re looking at real money rolling in consistently.
Ready to start? Join the Optinly affiliate program here and grab your affiliate links. Test it out. See what happens. The worst case scenario is you learn something. The best case? You build a consistent passive income stream promoting a tool that actually helps people grow their businesses.