Under Armour Affiliate Program: How to Make Money With It

Picture this: you’re earning $5 every time someone buys a pair of running shoes through your link. Doesn’t sound like much until you realize Under Armour’s average order value sits at $100, and athletic wear is one of those evergreen niches where people buy year-round. The Under Armour Affiliate Program through Awin gives you exactly that opportunity. Whether you’re running a fitness blog, building an Instagram following, or just getting started with affiliate marketing, this program offers a straightforward way to monetize sports and fitness content.

Quick Program Stats

💰 Commission: 5% per sale
🍪 Cookie Duration: 30 days
💳 Payment Terms: Monthly via Wire Transfer, Bank Deposit, BACS, SEPA
🎯 Average Order Value: $100
📍 Geographic Focus: US (Global availability)
🌐 Network: Awin

Why Under Armour Works for Affiliate Marketers

The sports apparel market isn’t slowing down. Under Armour built its reputation on performance gear that actually makes a difference for athletes. That brand recognition does half your selling job for you.

Here’s what makes this program worth considering. The $100 average order value means you’re looking at roughly $5 per conversion. Get 10 sales a week and that’s $200 monthly. Scale to 100 sales monthly and you’re at $500. The math is simple, but the path there requires smart traffic strategies.

The 30-day cookie window gives your referred customers a full month to make their purchase. Someone clicks your link while researching running shoes but waits for payday? You still get credit. That’s better than programs offering 7 or 14-day windows.

Under Armour ships globally and offers special discounts for military personnel, students, police officers, and veterans. These discount programs create natural content angles. A post targeting military families or college students instantly has a hook.

Getting Approved and Set Up

The Under Armour affiliate program runs through Awin, one of the major affiliate networks. This means you’ll need an Awin account first. The approval process is straightforward if you’ve got established content.

Awin looks for real websites or social media presence with genuine traffic. A brand new site with five posts won’t cut it. But if you’ve got 20-30 quality articles about fitness, sports, or athletic lifestyle, you’re in good shape. The same goes for Instagram or YouTube channels with engaged followers.

After Awin approves your account, you’ll need separate approval for Under Armour. The brand reviews applications to ensure affiliates align with their image. Clean content about sports, fitness, health, or athletic lifestyle gets approved. Sketchy review sites or MFA (Made for Adsense) pages get rejected.

The whole process typically takes 3-7 business days. Once approved, you’ll get access to banners, text links, and product feeds through the Awin dashboard.

Traffic Strategies That Actually Convert

Let me be straight with you. The “write a review and pray” strategy doesn’t work anymore. You need targeted traffic from people already interested in athletic gear.

Content marketing remains the strongest long-term play. Sports gear reviews, workout guides, training program articles, and athletic lifestyle content all create natural opportunities to mention Under Armour products. Someone reading “Best Running Shoes for Marathon Training” is actively shopping. That’s your audience.

The key is specificity. Don’t write generic “Under Armour Review” posts. Write “Under Armour HOVR Phantom 3 vs Nike Pegasus 39: 100 Mile Test” or “Cold Weather Running Gear: What Actually Works Below 20°F”. Specific content ranks better and converts higher.

SEO takes time but pays dividends. Target long-tail keywords like “best compression shirts for gym” or “moisture-wicking running shorts women”. These searches have clear purchase intent. Rank for 50-100 of these terms and you’ve built a solid affiliate income stream.

Paid traffic works if you understand your numbers. With 5% commissions on $100 orders, you’re making $5 per sale. If you’re spending $3 per click on Google Ads, you need a 60% conversion rate to break even. That’s unrealistic. But if you build an email list with those clicks and convert 10% of subscribers over time, the math works.

Social media offers another avenue. Instagram and Pinterest both work well for athletic wear. Post workout content, training tips, and lifestyle shots featuring Under Armour gear. Use affiliate links in your bio or Stories. The organic reach on these platforms has declined, but engaged fitness communities still thrive.

YouTube creates evergreen content. Gear reviews, unboxing videos, and training tutorials featuring Under Armour products continue generating views and clicks for years. A well-optimized video reviewing popular products can drive consistent affiliate income.

Making Your Content Convert

Getting traffic means nothing if visitors don’t click your affiliate links. Conversion optimization matters as much as traffic generation.

Product comparisons naturally lead to clicks. When you’re comparing Under Armour against Nike, Adidas, or smaller brands, readers are in shopping mode. They’re evaluating options. Include clear affiliate links to each product mentioned.

Personal experience sells better than specifications copied from product pages. Actually test the gear. Take photos. Share real observations about fit, durability, and performance. Authenticity builds trust, and trust drives conversions.

Seasonal content creates urgency. “Best Cold Weather Running Gear” gains traction in October and November. “Summer Workout Clothes That Won’t Soak Through” peaks in May and June. Time your content to match shopping seasons.

Under Armour’s special discount programs deserve their own content. Posts targeting military families, college students, or first responders tap into specific audiences actively seeking these deals. These groups convert well because they’re getting extra value.

Real Income Scenarios

Let’s map out what different traffic levels actually mean for your bank account.

Scenario one: You’re running a fitness blog getting 5,000 monthly visitors. Convert 2% to Under Armour sales at $100 average order value. That’s 100 sales monthly, earning you $500. Not life-changing, but a solid side income.

Scenario two: You’ve built authority in marathon training content. Your site gets 20,000 monthly visitors. Same 2% conversion rate gives you 400 sales monthly. That’s $2,000 in affiliate commissions. Now we’re talking real money.

Scenario three: You’ve got a YouTube channel reviewing running gear with 50,000 subscribers. Each video gets 10,000 views. You publish two Under Armour-related videos monthly. If 1% of viewers click your affiliate links and 20% of those buy, you’re looking at 40 sales monthly from just those videos. Add your back catalog of older videos still getting views and you could hit $1,000-1,500 monthly from this one program.

The realistic path involves starting with scenario one and building toward two or three over 12-24 months. Quick riches don’t exist in affiliate marketing. Consistent effort and strategic content creation do pay off.

Where This Program Falls Short

Honesty matters. The Under Armour Affiliate Program isn’t perfect.

The 5% commission rate sits below industry leaders. Some athletic wear programs pay 8-12%. You’ll earn more per sale with those programs if conversion rates stay equal.

Payment methods feel dated. No PayPal or Payoneer options. You’re stuck with wire transfers or bank deposits. For international affiliates, this means higher fees eating into your commissions.

The Awin network adds complexity. You’re managing relationships through a third party instead of directly with Under Armour. This occasionally creates communication delays or technical hiccups.

Competition is fierce. Everyone and their cousin promotes athletic wear. You’re competing against established sites, YouTube channels, and Instagram influencers. Breaking through requires genuinely good content and smart positioning.

Who Should Join This Program

This program makes sense for specific types of marketers. If you’re already creating fitness, sports, or athletic lifestyle content, adding Under Armour promotions is a natural fit. Your audience already wants this information.

Bloggers focusing on running, training, or workout content benefit most. You’re producing content that naturally incorporates gear recommendations. Under Armour fills that need.

Instagram and YouTube creators in the fitness space find success here. Visual content showcasing athletic gear performs well. Your followers trust your recommendations if you’ve built genuine relationships.

Beginners can start here, but understand the challenges. You’re entering a competitive niche with moderate commissions. Success requires quality content and patience. If you’re willing to put in the work, Under Armour provides a recognizable brand that’s easier to promote than unknown alternatives.

The Bottom Line

The Under Armour Affiliate Program offers a straightforward opportunity in the athletic wear space. You’re not getting rich off 5% commissions, but the $100 average order value and 30-day cookie window create reasonable earning potential.

Success comes down to targeted traffic and genuine content. Write for people actually shopping for athletic gear. Test products yourself. Build trust through authentic recommendations. Scale your traffic through SEO, paid ads, or social media growth.

The program works best as part of a diversified affiliate strategy. Promote Under Armour alongside other athletic brands, supplement companies, and fitness products. Multiple income streams protect you if any single program changes terms or loses relevance.

If you’re serious about building an affiliate business, you need solid digital marketing fundamentals. Traffic generation, conversion optimization, and audience building skills matter more than which programs you promote. Master those fundamentals and any decent affiliate program becomes profitable.

Ready to start earning with Under Armour? Join the Under Armour Affiliate Program through Awin and start building your athletic wear affiliate business today.